Michelle Jessica
About Michelle Jessica
Michelle Jessica is the Brand Manager Ecommerce Beauty Care Indonesia at Procter & Gamble, with experience in various roles in the beauty care and corporate sectors.
Current Position at Procter & Gamble
Michelle Jessica is currently the Brand Manager for Ecommerce Beauty Care Indonesia at Procter & Gamble. In this role, she is responsible for managing and promoting Procter & Gamble's beauty care products in the Indonesian market. She has been with Procter & Gamble in this capacity since 2021, and her work is based in Jakarta, Indonesia.
Previous Experience in Hair Care at Procter & Gamble
Before her current role, Michelle briefly served as a Brand Manager in Hair Care at Procter & Gamble in 2021. During her three-month tenure in this role, she contributed to the development and execution of marketing strategies for hair care products within the Procter & Gamble portfolio in Indonesia.
Internship Experience at PT HM Sampoerna Tbk.
Michelle has valuable internship experience at PT HM Sampoerna Tbk., where she worked in two different capacities. In 2019, she served as an Information System Intern for two months in Jakarta, Indonesia. Prior to that, in 2018, she was a Human Resources Intern for two months, also in Jakarta. These roles provided her with exposure to various aspects of corporate operations, including information systems and human resources.
Finance Internship at PT Paramount Enterprise International
In 2016, Michelle undertook a Finance Accounting Internship at PT Paramount Enterprise International in Tangerang, Banten, Indonesia. During the two-month internship, she gained experience in financial accounting, which contributed to her overall understanding of corporate finance operations.
Education Background and Expertise
Michelle Jessica earned a Bachelor of Business Administration (BBA) degree in Finance, General from Universitas Prasetiya Mulya. She completed her degree between 2015 and 2019. Her comprehensive education provided her with a solid foundation in finance and business administration, which she has applied throughout her career.
Marketing Strategies and Achievements
Michelle has developed a comprehensive 360 marketing plan specifically tailored for e-commerce product launches in the beauty care sector. She implemented strategies to enhance onsite search and offsite media, which significantly drove traffic for five major beauty brands. Her focus on improving conversion rates and increasing basket size has been beneficial for e-commerce platforms in the beauty care industry.