Mieke Meyfroidt
About Mieke Meyfroidt
Mieke Meyfroidt is a Senior Scientist in Innovation Capability at Procter & Gamble, specializing in digital research methodologies and leading a consumer research center in Brussels.
Current Role at Procter & Gamble
Mieke Meyfroidt serves as a Senior Scientist - Innovation Capability at Procter & Gamble. In this role, she is responsible for leading innovations in research methodologies and capabilities. She focuses on enhancing Procter & Gamble's global research operations through digital methods. Her work includes implementing smart approaches to qualitative, quantitative, and digital research, as well as spearheading global remote research and product testing initiatives.
Previous Positions at Procter & Gamble
Mieke Meyfroidt has a longstanding career at Procter & Gamble. She has served in various roles including R&D Principal Researcher - Surface Care WE (2005-2007), R&D Sr Researcher - Laundry Detergents Middle East (1995-2005), R&D Product Researcher - Baby Care (1992-1994), and R&D Packaging Development - Dish Care (1991-1992). Each role contributed to her extensive experience in research and development across multiple product categories.
Education and Expertise
Mieke Meyfroidt studied Chemistry at Katholieke Hogeschool 'Sint-Lieven', Gent, where she obtained her Industrial Engineer degree from 1987 to 1991. Her educational background in chemistry has been fundamental in her various research roles at Procter & Gamble, providing a solid foundation for her expertise in product development and research methodologies.
Leadership in Consumer Research
Mieke Meyfroidt leads the operations of a consumer research center in Brussels, which supports over 300 product researchers in the Fabric and Home Care sectors. She specializes in digital research methodologies and the use of research e-communities to enhance global research capabilities, making significant contributions to Procter & Gamble's innovation and consumer understanding efforts.