Miia Lahtinen
About Miia Lahtinen
Miia Lahtinen is the Category Director for Hair Care Nordics at Procter & Gamble, with extensive experience in marketing and consumer behavior.
Title
Miia Lahtinen is currently working as the Category Director for Hair Care Nordics at Procter & Gamble.
Current Role at Procter & Gamble
Miia Lahtinen has been leading the Hair Care Nordics category at Procter & Gamble since 2016. She is based in Espoo, Southern Finland, and her role involves directing category strategies. Her position is central to the company's market strategies in the Nordic region.
Previous Work Experience
Before her current role, Miia Lahtinen held several positions at Procter & Gamble. In 2015, she was a Brand Management Intern in Stockholm, Sweden for 2 months. In 2014, she served as a Consumer & Market Knowledge Intern for 2 months in the Geneva Area, Switzerland. Additionally, she has worked as a Marketing Researcher & Thesis Worker at MARK Suomen Markkinointiliitto in Helsinki, Finland for 5 months in 2015. She also held the role of Team Leader at Tilitoimisto Humberg Oy for 1 month in 2014 and was an Office Assistant at Sofigate Group Oy for 3 months in 2013. She also worked at Tilitoimisto Humberg Oy as a Financial Management Assistant from 2007 to 2012.
Educational Background
Miia Lahtinen studied at the University of Vaasa where she earned an MSc in Economics and Business Administration with a focus on Marketing. Her academic tenure lasted from 2011 to 2016. Prior to that, she completed her Finnish Matriculation Examination at Sotungin lukio from 2008 to 2011.
Skills and Expertise
Miia Lahtinen possesses strong skills in strategic thinking, consumer behavior, and brand development. These abilities are essential to her role in leading the Hair Care Nordics category. She believes in the power of teamwork and is capable of delivering excellent results independently.