Muriel A.
About Muriel A.
Muriel A. is a Senior Sales Manager at Procter & Gamble in Dubai, with extensive experience in brand and category management in the FMCG sector.
Current Role as Senior Sales Manager at Procter & Gamble
Muriel A. has been serving as the Senior Sales Manager at Procter & Gamble since 2019. Based in Dubai, United Arab Emirates, Muriel is responsible for overseeing sales strategies and market penetrations. Her role encompasses leading the sales team, setting sales targets, and ensuring the successful implementation of the company's sales initiatives in the competitive market of Dubai.
Previous Experience as Brand Manager at EAM | Ets Antoine Massoud
Before her tenure at Procter & Gamble, Muriel A. worked as a Brand Manager at EAM | Ets Antoine Massoud from 2018 to 2019. Located in Beirut, Lebanon, her responsibilities included developing brand strategies, managing marketing campaigns, and ensuring brand consistency across various platforms. Her role focused specifically on the Lebanese market and involved close coordination with the sales and marketing teams.
Experience as Associate Category Manager at Transmed
Muriel A. gained experience as an Associate Category Manager at Transmed between 2016 and 2017 in Beirut. During her year-long tenure, she was involved in managing product categories, developing promotional strategies, and optimizing the product assortment. Her work contributed to better market penetration and increased sales within her assigned categories.
Educational Background in Business Administration
Muriel A. holds a Bachelor of Business Administration (B.B.A.) from the American University of Beirut, where she studied from 2010 to 2013. Her academic focus was on Logistics, Materials, and Supply Chain Management. Additionally, she earned a certificate in Digital Marketing from ESA Business School in 2019. Her education has provided her with a strong foundation in both the theoretical and practical aspects of business operations and digital marketing.
Development of Sales Market Strategies
Muriel A. has extensive experience developing and implementing sales market strategies, particularly for the haircare segment in the Saudi and Levant regions. She has been instrumental in planning and executing brand management strategies specifically tailored to the Levant region, leveraging her expertise in the FMCG sector to drive market growth and achieve sales targets.