Nadezhda Svechnikova
About Nadezhda Svechnikova
Nadezhda Svechnikova is the EECAR Baby Care Market Strategy and Planning Manager at Procter & Gamble, responsible for strategic planning and execution of new product launches for Pampers in the EECAR region.
Title
Nadezhda Svechnikova holds the position of EECAR Baby Care Market Strategy and Planning Manager at Procter & Gamble. She has been in this role since 2015, operating out of Moscow, Russian Federation.
Company
Nadezhda Svechnikova is currently employed by Procter & Gamble, a multinational consumer goods company. Since joining in 2010, she has held various roles within the organization, contributing to its market strategy and sales effectiveness across different capacities.
Education and Expertise
Nadezhda Svechnikova studied Organizational Management at the Moscow Finance and Law Academy, earning a Specialist degree from 2005 to 2009. She also completed a Specialist degree in North American Studies at Lomonosov Moscow State University from 2003 to 2008. Her academic background has equipped her with extensive knowledge in management and international studies.
Professional Background
Nadezhda Svechnikova began her career at Lainapeite in 2009, serving as a Sales Assistant and later as a Sales Manager. She joined Procter & Gamble in 2010 as a Territory Account Manager and progressed through roles including HQ Account Manager, Key Account Manager, National Key Account Executive + Unit Manager, and currently holds the position of EECAR Baby Care Market Strategy and Planning Manager.
Strategic Planning and Product Launches
In her current role at Procter & Gamble, Nadezhda Svechnikova is responsible for strategic planning and execution of new product launches for Pampers in the EECAR region. Her duties involve developing sales growth strategies specific to the drugs channel, managing Point of Sale Materials (POSM), and ensuring effective alignment and execution of market strategies with the sales team.