Narcis Horhoianu
About Narcis Horhoianu
Narcis Horhoianu is the Marketing Director and Business Unit Leader for the Balkans at Procter & Gamble, overseeing a multi-category portfolio and leading core business growth strategies.
Current Role at Procter & Gamble
Narcis Horhoianu currently serves as the Marketing Director and Business Unit Leader for the Balkans at Procter & Gamble. His responsibilities include overseeing a multi-category portfolio such as Baby Care, Feminine Care, Gillette, Braun, Duracell, and Health Care across eight Balkan markets. Additionally, he leads the development and implementation of core business growth strategies in collaboration with the regional headquarters and the local Balkans Sales Organization. His role encompasses various functions including Trade Marketing, Finance, Customer Service, External Relations, and Purchasing.
Past Role at Procter & Gamble
Before his current role, Narcis Horhoianu was the Associate Marketing Director for the Balkans at Procter & Gamble, where he served from 2004 to 2009. His tenure in this role was based in Cincinnati, Ohio, United States. During this period, he contributed significantly to the company's marketing strategies and regional initiatives.
Educational Background
Narcis Horhoianu completed his education at the University POLITEHNICA of Bucharest, where he pursued Engineering and earned a Master's Degree from 1990 to 1996. This educational foundation has played a critical role in shaping his analytical and strategic approach to marketing and business leadership.
Leadership and Board Memberships
In addition to his roles at Procter & Gamble, Narcis Horhoianu represents the company as a member of the Board of Directors at the International Advertising Association (IAA). This position allows him to contribute to the broader advertising and marketing industry, influencing best practices and industry standards.