Natalia Díaz Arias
About Natalia Díaz Arias
Natalia Díaz Arias is the Brand Director E2E Aussie BR & Herbal Essences LATAM at Procter & Gamble, based in São Paulo, Brazil.
Current Position at Procter & Gamble
Natalia Díaz Arias is currently serving as the Brand Director E2E Aussie BR & Herbal Essences LATAM at Procter & Gamble. She has been in this position since 2020 and is based in Sao Paulo, Brazil. In this role, she oversees the end-to-end management and strategic direction of the Aussie and Herbal Essences brands across Latin America.
Previous Roles at Procter & Gamble
Before her current role, Natalia Díaz Arias worked in various capacities at Procter & Gamble. From 2019 to 2020, she was the Sr. Brand Manager for Pantene Brazil in São Paulo. Prior to that, she served as the Product Manager for Pantene LaTAM from 2017 to 2019 in Panama. She also held the position of Assistant Brand Manager for P&G Corporate Brand LatAm from 2015 to 2017 and worked in Marketing & LA In-store Design from 2013 to 2015, both roles based in Brazil.
Early Career Experience
Natalia Díaz Arias started her career with roles outside of Procter & Gamble. From 2011 to 2012, she worked as a Commercial Assistant at the Academic Center of UNIFESP (CAUEQ). Concurrently, she also served as an Undergraduate Teaching Assistant for Physics II from 2011 to 2013 at UNIFESP in Brazil. These roles allowed her to develop a broad set of skills in both academic and commercial environments.
Educational Background
Natalia Díaz Arias has a strong educational foundation in Chemical Engineering, which she studied at Universidade Federal de São Paulo from 2010 to 2014. Prior to this, she completed her secondary education at Escola Pueri Domus in Brazil from 2004 to 2008, and at Colegio Internacional SEK in Chile from 2002 to 2004.