Natália Passarinho
About Natália Passarinho
Natália Passarinho is the Marketing Director at Procter & Gamble, overseeing strategies for the Always and Tampax brands in Brazil. She has over 8 years of experience in digital and offline marketing and specializes in product launches and market analysis within the feminine care sector.
Title and Current Position
Natália Passarinho is currently serving as the Marketing Director at Procter & Gamble. She has been in this position since 2014, working out of São Paulo, Brazil. Natália oversees marketing strategies for the Always and Tampax brands in Brazil.
Previous Work Experience
Before her tenure at Procter & Gamble, Natália Passarinho worked as an Equity Research Intern at HSBC from 2013 to 2014 in São Paulo e Região, Brazil. She also held the position of Auxiliar de Marketing at Infolev Elevadores & Informática from 2008 to 2010 in São Paulo e Região, Brazil.
Educational Background
Natália Passarinho has a robust educational background. She holds an MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing, which she earned between 2019 and 2021. Additionally, she studied Relações Públicas, Publicidade e Comunicação Aplicada and obtained a certificate in Gestão de Crises e Reputação from ESPM in 2019. Natália also graduated with a Bachelor's degree in Relações Internacionais from Universidade Federal do Abc in 2016 and a Bachelor's degree in Ciências Humanas in 2015. She previously completed a Técnico em Publicidade from Colégio Padre Anchieta in 2009.
Specialization and Expertise
With over 8 years of experience in both digital and offline marketing, Natália Passarinho specializes in product launches and market analysis within the feminine care sector. Her expertise is particularly centered on the Always and Tampax brands in Brazil, managing extensive marketing strategies to bolster brand presence and sales.