Nathan Schaff
About Nathan Schaff
Nathan Schaff is the Director of Analytics, Insights & eCommerce at Procter & Gamble, with a comprehensive background in consumer and market knowledge.
Current Title and Responsibilities
Nathan Schaff currently serves as Director of Analytics, Insights & eCommerce at Procter & Gamble. Based in Cincinnati, Ohio, he has held this position since 2020. In this role, he is responsible for leading a team that harnesses data and analytics to drive eCommerce strategy and consumer insights for the company.
Previous Roles at Procter & Gamble
Before his current role, Nathan Schaff held several positions at Procter & Gamble. From 2018 to 2020, he was the Senior Manager for Consumer & Shopper Insights in the Boise, Idaho Area. Prior to this, he was a Manager in the same division from 2016 to 2018, also in Boise. From 2014 to 2015, Schaff served as a Manager for Consumer & Market Knowledge in Cincinnati, Ohio. Earlier in his career at Procter & Gamble, he worked as an Associate Manager in the Consumer & Market Knowledge division from 2012 to 2014, and as an intern in the same division in 2011.
Educational Background
Nathan Schaff holds an MBA in Marketing Research from the Wisconsin School of Business, which he earned between 2010 and 2012. He also has a Bachelor of Science degree in Accounting from the University of Utah - David Eccles School of Business, where he studied from 2004 to 2008.
Early Career Development
Nathan Schaff's early career includes various roles that helped build his expertise in market research and analytics. From 2008 to 2010, he worked as an Auditor at Deseret Management Corporation in the Greater Salt Lake City Area. Additionally, he held a research assistantship at the Bureau of Economic and Business Research from 2004 to 2008. Schaff also chaired the Utah Entrepreneur Challenge from 2006 to 2008.
Professional Experience at Wisconsin School of Business
Between 2010 and 2012, Nathan Schaff was an MBA student at the Wisconsin School of Business, focusing on Marketing Research. During this time, he was affiliated with the A.C. Nielsen Center for Marketing Research, a leading institution for developing skills in consumer insights and data analytics.