Nicki Hardie
About Nicki Hardie
Nicki Hardie is the Marketing Director for Global Digital Strategy, Ops & Europe at Procter & Gamble, with extensive experience in brand management and digital marketing across various regions.
Current Role at Procter & Gamble
Nicki Hardie currently holds the position of Marketing Director Global Digital Strategy, Ops & Europe at Procter & Gamble. Her tenure in this role dates back to 2019. She manages global digital strategies and operations with a focus on Europe, driving key marketing initiatives across the region.
Marketing Director for Clearblue at Procter & Gamble
Since 2014, Nicki Hardie has been working as Clearblue Global Digital Strategy + Operations Director at Procter & Gamble in the Geneva Area, Switzerland. In this capacity, she oversees the strategic planning and implementation of digital marketing operations for the Clearblue brand globally.
Previous Roles at Procter & Gamble
Nicki Hardie's career at Procter & Gamble includes a series of progressive roles. She served as EMEA & Asia Pacific Brand Manager from 2013 to 2014 in Geneva, as Asia Pacific Clearblue Brand Manager from 2010 to 2013 in Singapore, and as Global Brand Manager (Strategic Design) for Clearblue Pregnancy & Ovulation Tests from 2009 to 2010. She also held earlier positions such as Brand Manager for Western Europe in Pharmaceuticals from 2003 to 2007, among others.
Education and Professional Training
Nicki Hardie holds a BSc in International Business & French from Alliance Manchester Business School, completed in 1996. She furthered her education with a focus on SEO at SEMRush and a refresher course in Data Analysis at Udacity in 2017. Additionally, she completed her A Levels in Maths, Chemistry, and French at Loretto School.
Areas of Expertise
Nicki Hardie possesses expertise in various niche areas within marketing and digital strategy. She is skilled in using social listening tools like Sprinklr and managing e-retail content and media through Amazon Marketing Services. Her strategic skills are highlighted by her experience in managing marketing budgets and executing direct media buys through Google Adwords, YouTube/GDN, and Facebook Power Editor. Her international experience spans several regions including Western Europe, North America, and Asia Pacific.