Nicolas Broeckx
About Nicolas Broeckx
Nicolas Broeckx is the Brand Director for Vicks Europe at Procter & Gamble, overseeing a $200M business and optimizing go-to-market strategies across more than 20 country/category combinations.
Current Role at Procter & Gamble
Nicolas Broeckx serves as the Brand Director for Vicks Europe at Procter & Gamble. He has held this position since 2018, operating out of Geneva, Switzerland. In his role, he has PnL ownership of a $200M business. Nicolas focuses on sustainable growth in share, sales, and profit year-over-year. His responsibilities also include optimizing go-to-market strategies across more than 20 country/category combinations.
Professional Experience at Procter & Gamble
Nicolas Broeckx has a longstanding career with Procter & Gamble, which includes various roles. Prior to his current position, he was Manager of Global New Brand Development from 2013 to 2018. Before that, he served as BENELUX Brand Operations & In-Store Manager for 9 months in 2012-2013, and as Assistant Brand Manager Personal Healthcare and Sales Manager BELUX Pharmacy Channel from 2010 to 2012.
Previous Roles and Early Career
Before his extensive career at Procter & Gamble, Nicolas Broeckx worked at Deloitte as a Risk Management Consultant from 2009 to 2010. He also had a brief internship at Solvay in 2009 and worked as a Pharmacist at Apotheek T. De Gendt from 2007 to 2008. This diverse early career provided him with a broad understanding of both operational and strategic roles.
Educational Background
Nicolas Broeckx has a strong educational background. He earned a Master in General Management from Vlerick Business School with Magna Cum Laude honors from 2008 to 2009. He also completed a Master in Pharmaceutical Sciences at Universiteit Antwerpen, achieving Cum Laude from 2003 to 2008. His early education was at Onze-Lieve-Vrouwecollege Antwerpen, where he focused on Science-Mathematics from 1991 to 2003.
Key Responsibilities and Achievements
As Brand Director for Vicks Europe, Nicolas Broeckx designs regional innovation masterplans, including launching new categories through in-house development and partnerships. He has integrated acquired Merck Consumer Health Brands into P&G’s European Cough & Cold franchise. He creates Europe-wide toolkits rooted in consumer behavior, such as TV copies, digital assets, and detailing aids, and shares best practices across the region. Additionally, he builds and manages a top-tier regional marketing team, focusing on coaching and growing his direct reports.