Nicole Crosby
About Nicole Crosby
Nicole Crosby is the Marketing Director for the Walmart Customer Team - Home Care at Procter & Gamble, with extensive experience in brand management and strategy.
Current Role at Procter & Gamble
Nicole Crosby is currently serving as the Marketing Director for the Walmart Customer Team - Home Care at Procter & Gamble. She has been in this position since 2023, operating out of Fayetteville, Arkansas. In this role, she focuses on the strategic marketing initiatives for Walmart's home care products, leveraging her extensive experience in brand management and consumer insights to drive growth and engagement.
Previous Experience with Swiffer Brand
Nicole Crosby has significant prior experience at Procter & Gamble where she worked as a Senior Brand Manager for North America Swiffer from 2020 to 2023. During her three-year tenure in Cincinnati, Ohio, she oversaw brand strategy and marketing efforts for Swiffer products. Before this, she served as a Brand Management Intern for Swiffer in 2019, also in Cincinnati, where she gained valuable insights into the brand's operations and market positioning.
Consulting Background
Nicole Crosby has an extensive background in consulting, having worked at Deloitte Consulting as a Consultant and Business Analyst in Strategy & Operations from 2014 to 2018 in the Greater Boston Area. She began her consulting career as a Summer Scholar at Deloitte in 2013, later advancing to roles where she specialized in customer and marketing strategies. These positions equipped her with skills in strategic planning, market analysis, and project management.
Educational Qualifications
Nicole Crosby holds a Master of Business Administration (MBA) with a focus on Brand Marketing from the University of Michigan's Stephen M. Ross School of Business, earned between 2018 and 2020. She also completed a Bachelor of Science (B.S.) in Operations Management with an Interdisciplinary Minor in Faith, Peace, and Justice from Boston College Carroll School of Management, where she studied from 2010 to 2014. Additionally, she participated in a Study Abroad program at UNSW in 2012, focusing on Business Administration and Management.
International Experience and Internships
Nicole Crosby has diverse international experience, including a stint as an MBA Consultant at TVS Motor Company through the Michigan Ross MAP Program in Chennai, India, in 2019. She also gained experience in venture capital as a Venture Capital Investment Fellow at Zell Lurie Commercialization Fund from 2018 to 2020 in Ann Arbor, Michigan. Moreover, Nicole interned at Outdoor Voices in Austin, Texas, as a Product Strategy and Marketing Intern in 2018, expanding her expertise in product marketing and strategic planning.