Olia Markhevka, Mma
About Olia Markhevka, Mma
Olia Markhevka is a Senior Manager of Media Data & Analytics at Procter & Gamble with extensive experience in marketing science and research analytics.
Senior Manager, Media Data & Analytics at Procter & Gamble
Olia Markhevka is currently employed at Procter & Gamble as the Senior Manager, Media Data & Analytics since 2021. In this role, she focuses on integrating media data with analytics to drive strategic decision-making processes. Her responsibilities likely include overseeing data collection, management, and analysis to optimize media strategies and enhance campaign performance across various channels.
Previous Role at Touché!
Prior to her current position, Olia Markhevka served as the Director Client Enablement, Marketing Science at Touché! from 2020 to 2021. Based in Toronto, Ontario, Canada, she was responsible for enabling clients through advanced marketing science techniques. Her role probably involved working closely with clients to develop data-driven strategies and implementing various marketing science methodologies to enhance client outcomes.
Experience at Hearts & Science
Olia Markhevka has significant experience at Hearts & Science, where she held various positions. From 2019 to 2020, she was the Group Director, Marketing Science, and prior to that, she served as the Director, Marketing Science from 2017 to 2019 in Toronto, Ontario, Canada. Her roles involved leading marketing science initiatives, developing strategy-based analytics, and implementing data-centric solutions for clients.
Educational Background in Finance and Analytics
Olia Markhevka holds a degree in Finance, General (BACS) from The University of Western Ontario, completed in 2007. She further enhanced her expertise by obtaining a Masters of Management Analytics from the Smith School of Business at Queen's University in 2019. Her educational background provides a strong foundation in both finance and advanced analytics techniques, equipping her to handle complex data analysis and strategic decision-making in her professional roles.
Specialized Expertise and Skills
Olia Markhevka specializes in aligning strategic initiatives with analytical efforts. Her expertise spans various sectors, including consumer packaged goods, financial services, technology, and automotive. She is known for her ability to translate complex analytical results into strategic initiatives and for her innovative solutions addressing brand issues. Her unique ability to lead multifaceted analysis across a wide range of categories makes her a valuable asset in her field.