Olivia Lyu
About Olivia Lyu
Olivia Lyu is a Senior Assistant Brand Manager at P&G with extensive experience in digital marketing, channel strategy, and consumer insights.
Title
Olivia Lyu is currently the Senior Assistant Brand Manager at Procter & Gamble (P&G).
Current Role at Procter & Gamble
Olivia Lyu has been serving as the Senior Assistant Brand Manager at P&G since 2012, based in Guangzhou. In this role, she has led the brand's largest-scale innovation launch, focusing on trial-oriented business plans and high-quality communication. She also specializes in package innovation by uncovering consumer shopping behaviors and insights.
Previous Roles at Procter & Gamble
Before her current role, Olivia Lyu held several positions at P&G in Guangzhou. From 2011 to 2012, she worked as Assistant Brand Manager - Digital Marketing for 8 months and as Assistant Brand Manager - Channel Strategy & Management for one year. These roles enabled her to gain substantial experience in digital marketing and channel strategy.
Experience at Unilever
Between 2009 to 2011, Olivia Lyu worked as a Marketing Intern at Unilever in Guangzhou. Over the course of two years, she gained valuable experience in various marketing initiatives, enhancing her understanding of the consumer goods industry.
Education and Expertise
Olivia Lyu holds a Master of Business Administration (MBA) from the University of Pennsylvania's Wharton School, completed between 2015 and 2017. She also earned a Bachelor's degree in Sociology from Fudan University, where she studied from 2007 to 2011. Olivia began her academic journey at Shanghai High School, graduating in 2007.