özgü Yıldırım
About özgü Yıldırım
Özgü Yıldırım is a Senior Brand Manager for Home Care at Procter & Gamble, with a background in engineering and extensive experience in brand management and quality engineering.
Current Role at Procter & Gamble
Özgü Yıldırım is currently serving as the Senior Brand Manager for Home Care at Procter & Gamble. She has been in this role since 2021. This position involves overseeing the brand management strategies and initiatives specifically for the home care product category, focusing on market presence, consumer engagement, and product development.
Career Progression at Procter & Gamble
Before becoming the Senior Brand Manager, Özgü Yıldırım worked at Procter & Gamble in various capacities. From 2019 to 2020, she was the Brand Manager for Home Care. Her responsibilities involved managing brand strategy, marketing campaigns, and consumer outreach. Prior to that, she was the Market Initiative & Availability Leader from 2017 to 2019, where she focused on market penetration strategies and product availability.
Professional Experience at Avery Dennison
Özgü Yıldırım worked at Avery Dennison from 2014 to 2017. She started as a Gold Associate - Global Project Engineer with the Printing and Converting Platform Team, where she worked on global engineering projects. Later, she became a Global Quality Engineer, focusing on quality control and assurance in the company's operations in İstanbul, Türkiye.
Education and Academic Background
Özgü Yıldırım has a Master of Science (MSc) in Industrial Engineering from Galatasaray Üniversitesi, which she completed from 2013 to 2015. Before that, she earned a Bachelor of Science (BSc) in Electrical, Electronics and Communications Engineering from İzmir Üniversitesi, graduating in 2012. Additionally, she completed her secondary education at İzmir Amerikan Koleji from 2004 to 2008.
Early Career and Internships
Özgü Yıldırım gained early career experience as a Digital Marketing Intern at Eczacıbaşı İntema in Istanbul, Turkey, for one month in 2013. This internship provided her with foundational experience in digital marketing strategies and practices, contributing to her overall expertise in brand management and marketing.