Pallavi Gupta
About Pallavi Gupta
Pallavi Gupta is the Ecommerce Marketing Director at Procter & Gamble in India, with a background in sales and marketing from L'Oréal and an MBA from the Indian Institute of Management, Indore.
Title
Pallavi Gupta is the Ecommerce Marketing Director at Procter & Gamble. She has held this position since 2018 in India.
Company
Pallavi Gupta is currently working at Procter & Gamble as the Ecommerce Marketing Director, a role she has been in since 2018. Her previous employment includes significant roles at L'Oréal.
Education and Expertise
Pallavi Gupta holds a Master of Business Administration (MBA) in Marketing/Marketing Management from the Indian Institute of Management, Indore, where she studied from 2013 to 2015. She also completed a Bachelor of Commerce (Honours) from Shri Ram College of Commerce, studied between 2010 and 2013. Earlier, she completed her schooling from Ramjas School, achieving a 95.5 CBSE HSC.
Background
Pallavi Gupta's early career started with an internship at L'Oréal in New Delhi in 2014. She subsequently became the Assistant Manager Sales at L'Oréal from 2015 to 2018, based in the Mumbai area. During her tenure, she managed key accounts in general and modern trade, enhancing visibility, space, category management, and sales growth.
Achievements
While at L'Oréal, Pallavi Gupta led sales and distribution strategies for Maybelline and L'Oréal Paris, managing an area with an annual turnover exceeding Rs. 50 Crore. She coordinated with brand teams to enhance brand presence, achieved notable figures such as Gujarat's highest ever offtake of 2.7 CR in October 2016, and led a seasonal activation reaching over 5 CR in October 2017. She was also instrumental in her region winning the 'Best Region Selective' award in 2016.