Paridhi Gupta
About Paridhi Gupta
Paridhi Gupta is a Senior Market Planner at Procter & Gamble, specializing in Skin Care, Personal Care, and Home Care. She has a strong background in chemical engineering and business management, with a history of impactful roles at P&G and academic institutions.
Current Position at Procter & Gamble
Paridhi Gupta is currently serving as the Senior Market Planner for Skin Care, Personal Care, and Home Care at Procter & Gamble (P&G) in Mumbai, Maharashtra, India. She has been in this role since 2023. In this position, she utilizes advanced forecasting methods and market insights to predict monthly risks and opportunities, which aids in strategic planning for P&G India.
Previous Roles at Procter & Gamble
Before her current role, Paridhi Gupta worked in various capacities at Procter & Gamble. She served as Market Planner for Skin Care, Personal Care, and Home Care from 2022 to 2023. Prior to that, she was the Line Manager for Feminine Care at P&G Mandideep from 2020 to 2022. Her journey with P&G began with a Product Supply Internship in 2019, followed by a brief stint as a Process Engineer in 2020.
Educational Background
Paridhi Gupta earned a Dual Degree (B.Tech. and M.Tech) in Chemical Engineering from the Indian Institute of Technology, Delhi, where she also obtained a Minor Degree in Business Management between 2015 and 2020. In 2018, she was a Research Scholar in Energy, Environmental & Chemical Engineering at Washington University in St. Louis.
Roles in Academic Institutions
During her academic tenure, Paridhi Gupta held several leadership positions. She was the Guest Lectures Coordinator for Tryst'19 at IIT Delhi and served as the Deputy General Secretary for the Board for Student Welfare from 2018 to 2019. Additionally, she was the Overall Coordinator for Speranza'18.
Professional Contributions and Initiatives
Paridhi Gupta has led several impactful initiatives at P&G. She oversaw the Horizontal Process Network of Initiatives Growth for P&G India, resulting in a 40% volume growth in the Skin and Personal Care categories. She contributes significantly to market intelligence, which influences the company’s long-term strategic planning. Her approach combines emotional intelligence with logical reasoning to make informed market planning and decision-making processes.