Pascaline Knoche (Posth)
About Pascaline Knoche (Posth)
Pascaline Knoche is the Senior Brand Director for Global Power Oral Care Front End Innovation & Sustainability at Procter & Gamble, with extensive experience in brand building and sustainability initiatives.
Current Role at Procter & Gamble
Pascaline Knoche is currently holding the position of Senior Brand Director - Global Power Oral Care Front End Innovation & Sustainability at Procter & Gamble. She has been in this role since 2021 and is based in Geneva, Switzerland. Her responsibilities include leading innovation and sustainability initiatives within the global power oral care division.
Previous Positions at Procter & Gamble
Pascaline Knoche has held several positions at Procter & Gamble before her current role. From 2018 to 2021, she was the Brand Director - Oral Care Global Power Brushes. Prior to that, she served as Brand Manager - Oral Care Power Brushes Europe Design from 2017 to 2018 and Brand Manager - Corporate Marketing eCommerce Europe from 2015 to 2017. Her first role at the company was Assistant Brand Manager - Home Care, a position she held from 2008 to 2014.
Previous Experience at L'Oréal and LVMH
Before joining Procter & Gamble, Pascaline Knoche worked at L'Oréal as Product Manager - Biotherm International from 2006 to 2008, and earlier at LVMH as Product Manager - Celine for eight months from 2005 to 2006. She also held the role of Product Manager - Redken France at L'Oréal Professional Products from 2004 to 2005.
Educational Background
Pascaline Knoche studied at ESCP Business School, where she achieved a Master's degree in Business, Management, Marketing, and Related Support Services. She attended the institution from 2000 to 2005, gaining a strong foundation in business and marketing that has supported her career in brand management.
Expertise in Brand Building and eCommerce
Pascaline Knoche possesses extensive expertise in brand building across various industries, including fashion, beauty, FMCG, and healthcare. She has been particularly involved in product design and innovation in the oral care segment and has developed go-to-market strategies for global brands. Additionally, her experience encompasses a strong focus on eCommerce strategies as part of her brand management duties.