Patricia Elena Iturriza Pellicer
About Patricia Elena Iturriza Pellicer
Patricia Elena Iturriza Pellicer is the Director of Research Development at Procter & Gamble, with extensive experience in R&D roles across various product categories and regions.
Current Role at Procter & Gamble
Patricia Elena Iturriza Pellicer is the Director Of Research Development at Procter & Gamble, a position she has held since 2019. She is based in Brazil, where she leads the development of fabric enhancers and packaging innovations for the Latin American market. Patricia is recognized for her ability to inspire cross-functional teams to generate new product ideas and optimize existing products to align with business objectives.
Previous Experience in Oral Care R&D
From 2015 to 2019, Patricia Iturriza served as the R&D Section Head for Latin America Oral Care at Procter & Gamble in Caracas, Venezuela. In this role, she was responsible for overseeing the research and development of oral care products specifically tailored for the Latin American market. Her work involved significant consumer insights and market assessments to ensure the successful launch and sustainability of these products.
Expertise in Feminine Care Products
Patricia Iturriza's earlier roles at Procter & Gamble include R&D Product and Consumer Research Section Head for Feminine Care from 2011 to 2015 and Manager in Feminine Care from 2008 to 2011. Operating out of Caracas, Venezuela, she led projects that focused on developing and refining feminine care products. Her responsibilities included managing various stages of product development and utilizing consumer research to improve product offerings.
Background in Chemical and Process Engineering
Before joining Procter & Gamble, Patricia Iturriza worked as a Process Engineer for the Ammonia Production Site at Fertilizantes Nitrogenados de Venezuela Fertinitro CEC from 2002 to 2005. She holds a Bachelor's Degree in Chemical Engineering from Universidad Simón Bolívar, obtained in 2002. This technical foundation laid the groundwork for her transition into research and development roles in consumer goods.
Educational Background
Patricia Iturriza has a strong educational background in both engineering and management. She earned her Bachelor's Degree in Chemical Engineering from Universidad Simón Bolívar in 2002. Later, she pursued a Master's Degree in Management Engineering from Universidad Metropolitana (VE), completing it between 2006 and 2008. This combination of technical and managerial education has been instrumental in her career in research and development.