Peggy Fan
About Peggy Fan
Peggy Fan is the Brand Director of Media Innovation & Content Marketing at Procter & Gamble, with extensive experience in product innovation and Ecommerce leadership within the Greater China Hair-care business.
Company
Peggy Fan is currently employed at Procter & Gamble (P&G), a leading multinational consumer goods corporation. At P&G, she has held various significant roles and contributed to the company's growth and development in the Greater China region.
Title
Peggy Fan serves as the Brand Director, Media Innovation & Content Marketing at P&G Corporate. She has been in this role since 2017, focusing on advancing P&G's media innovation and content marketing strategies in China.
Education and Expertise
Peggy Fan earned her degree in Management of International Business, achieving First Class Honor, from The Chinese University of Hong Kong in 2004. She also participated in an exchange program at the University of Pennsylvania in 1970, studying Business, Management, Marketing, and Related Support Services. Her educational background laid a strong foundation for her career in brand management and marketing.
Professional Background
Peggy Fan has had a distinguished career at P&G with roles such as Brand Director for Rejoice Hair-care in Greater China (2014-2017), Brand Manager for Greater China Pantene Brand Franchise (2013-2014), and Brand Manager for China Premium Hair-care and Ecommerce Emerging Business (2011-2013). Her experience spans multiple product lines and marketing channels across the Greater China region and Hong Kong.
Leadership and Collaboration
Peggy Fan is recognized for her proactive leadership style and her ability to address business issues decisively. She has led digital and social media innovation initiatives within P&G, focusing on enhancing the company's marketing capabilities. She is known for her strong communication skills, influencing various internal and external stakeholders, and her commitment to developing cross-functional teams.