Pei Ying Lin
About Pei Ying Lin
Pei Ying Lin is the Consumer Market Knowledge Senior Manager at Procter & Gamble, with extensive experience in marketing intelligence within the FMCG sector, particularly in cosmetics and luxury industries.
Company
Pei Ying Lin is currently employed at Procter & Gamble. She holds the role of Consumer Market Knowledge Senior Manager since 2020 and is based in Singapore. Prior to her current role, she has served within the same company but in Tokyo, Japan, as a Consumer Market Knowledge Manager from 2018 to 2020. Her extensive tenure at Procter & Gamble highlights her deep involvement in consumer market analysis and experience within the fast-moving consumer goods sector.
Title
Pei Ying Lin holds the title of Consumer Market Knowledge Senior Manager at Procter & Gamble. In this position, she leverages her extensive expertise in consumer insights and market analysis to support the company's strategic initiatives and decision-making processes. Her role demands proficiency in understanding consumer behaviors and trends, particularly within the FMCG sector.
Education and Expertise
Pei Ying Lin has a rich academic background with degrees from several prestigious institutions. She earned a CEMS Double Degree from the University of St.Gallen and a Master in International Management from CEMS - The Global Alliance in Management Education, both in 2013-2014. Moreover, she attained a CEMS Double Degree / Luxury Certificate from HEC Paris between 2011 and 2014. Lin also has a Bachelor of Arts in Economics / Japanese Language and Literature from National Taiwan University, achieved from 2006 to 2011, and studied Economics and Business as part of the KUINEP Exchange at Kyoto University from 2009 to 2010.
Professional Background
Pei Ying Lin's career is marked by significant roles in marketing and business coordination across various multinational companies. She has served at L'Oréal – Lancome – DMI Tokyo Hub as a Product Manager from 2016 to 2018 and as a Marketing Coordinator for L'Oréal's Asia Pacific Zone from 2012 to 2013. Additionally, she was a Business Coordinator at Kowa Company, Ltd. in Japan from 2015 to 2016 and has also undertaken a role as an International Student Ambassador at National Taiwan University from 2008 to 2009.
International Experience
Pei Ying Lin brings extensive international experience, having held professional positions in Singapore, Japan, and France. Her global exposure enhanced her adaptability and cross-cultural communication skills, vital in her current role at Procter & Gamble. Her tenure in various countries underscores her capability to manage and navigate diverse market dynamics effectively. This international background aligns with her openness to global opportunities and challenges.