Phitchaya Trakulchokchai
About Phitchaya Trakulchokchai
Phitchaya Trakulchokchai is the Regional Innovation Program Manager at Procter & Gamble in Singapore, with a background in chemical engineering and extensive experience in project management and innovation in the consumer goods industry.
Current Role at Procter & Gamble
Phitchaya Trakulchokchai serves as the Regional Innovation Program Manager at Procter & Gamble in Singapore. In this role, Phitchaya focuses on driving innovation projects across the region. Responsibilities include creating and implementing optimal and cost-effective supply chain designs, as well as developing product and package solutions. Phitchaya has been in this position since 2019.
Previous Roles at Procter & Gamble
Phitchaya has held multiple roles at Procter & Gamble. From 2015 to 2019, Phitchaya served as the Initiative Technical Project Manager & Plant Simplification Program Leader in Thailand. In this role, Phitchaya was responsible for simplifying plant operations and managing technical projects. Prior to that, from 2013 to 2015, Phitchaya worked as a Technical Process Engineer (Material Process and Delivery), also in Thailand, focusing on engineering processes related to material processing and delivery.
Work Experience at Walt Disney World
In 2011, Phitchaya worked as a Culinary Assistant in Quick-Service Food & Beverage at Walt Disney World Resort in Florida, USA. This role involved food preparation and customer service in a fast-paced, high-volume setting. This work experience lasted for two months and provided an opportunity to develop skills in culinary services and high-level operations in a major entertainment resort.
Educational Background
Phitchaya Trakulchokchai has a strong academic background in Chemical Engineering. Phitchaya completed a Bachelor's Degree in Chemical Engineering from Sirindhorn International Institute of Technology (SIIT) at Thammasat University, studying from 2009 to 2013. Furthermore, Phitchaya pursued further studies at Technische Universität Darmstadt, specializing in Chemical Science and Applied Geosciences, from 2012 to 2013.
Key Professional Projects
Phitchaya has led significant projects that have greatly impacted the market. Notably, Phitchaya led the launch of new brands for the top two biggest brands in the Japan/Korea Hair Care market. This included the development of a three-year brand innovation master plan, aimed at improving product offerings based on consumer feedback. Additionally, Phitchaya implemented an initiative performance tracking system, ensuring timely and effective product launches.