Priscilla Woo
About Priscilla Woo
Priscilla Woo is a Senior Trade Marketing Manager at Procter & Gamble with expertise in managing trade marketing strategies across various categories.
Current Role at Procter & Gamble
Priscilla Woo currently serves as the Senior Trade Marketing Manager at Procter & Gamble, a position she has held since 2019. In this role, she is involved in developing and managing trade marketing strategies across various product categories, including Skin Care, Health Care, and Baby Care in the Hong Kong SAR market. As part of her responsibilities, she navigates corporate strategy and oversees the implementation of impactful marketing tactics to drive business growth.
Career Progression at Procter & Gamble
Priscilla Woo has been with Procter & Gamble since 2016. She began her tenure as a Key Account Manager, where she managed key client relationships for two years. From 2018 to 2019, she advanced to the position of Senior Key Account Manager. In 2019, she assumed her current role as Senior Trade Marketing Manager. Throughout her time at Procter & Gamble, Priscilla has played a pivotal role in shaping and executing strategic marketing initiatives across multiple categories.
Early Career and Internships
Before joining Procter & Gamble, Priscilla Woo gained valuable experience through internships. In 2014, she worked as a Public Relations Intern at Cohn & Wolfe in Hong Kong SAR, where she supported various public relations campaigns for three months. In 2013, she served as a Marketing Intern at Kutoto, Inc in Montreal, Canada for five months, where she contributed to the company’s marketing efforts. These early roles helped shape her foundational skills in marketing and public relations.
Educational Background
Priscilla Woo studied at McGill University from 2011 to 2015, where she pursued a Bachelor of Arts degree. Her academic focus included Economics, Marketing, and Psychology. This multidisciplinary education provided her with a strong understanding of the principles driving consumer behavior and market dynamics. The knowledge and insights gained during her studies have been instrumental in her professional development and success in the marketing field.
International Experience
Priscilla Woo has a diverse international background, with work experience spanning both Hong Kong SAR and Montreal, Canada. Her role at Kutoto, Inc in Montreal offered her exposure to the North American market, while her subsequent positions at Procter & Gamble and Cohn & Wolfe in Hong Kong SAR allowed her to deepen her understanding of the Asia-Pacific market. This international experience has enriched her perspective and versatility in handling global marketing challenges.