Qing Ye
About Qing Ye
Qing Ye is a Senior Brand Manager at 宝洁 in Shanghai, China, with extensive experience in marketing and brand management.
Current Role at 宝洁
Qing Ye currently holds the position of Senior Brand Manager at 宝洁 (Procter & Gamble) in Shanghai, China. Qing has been with the company since 2019 and is responsible for managing brand marketing activities across 1,700 offline stores. Key clients include Yonghui, Metro, and Wumart. Qing leads the execution of 8-10 significant marketing events yearly, such as Chinese New Year and Mid-Autumn Festival, which contribute to 45% of offline channel transactions. Additionally, these efforts have increased foot traffic by an average of 18% during major events.
Previous Experience at UnionPay International
Qing Ye worked as a Market Support Officer at UnionPay International from 2016 to 2018 in Shanghai City, China. During this period, Qing supported various market initiatives and was involved in efforts to expand UnionPay's footprint both domestically and internationally.
Educational Background at The Chinese University of Hong Kong
Qing Ye completed a Master's degree in Accounting from The Chinese University of Hong Kong in 2016. Prior to this, Qing earned a Bachelor's degree in Integrated Business Administration (BBA) from the same institution, graduating in 2015 after four years of study. This educational background equipped Qing with a solid foundation in business and accounting principles.
Internship Roles and Early Career
Qing Ye interned at CCB International Holdings in Hong Kong for three months in 2015, working in the China Business Division. Earlier, in 2014, Qing also held a short-term role as an Account Executive at Ogilvy & Mather in Beijing City, China, which lasted three months. These internships provided Qing with a broad range of experiences in both business operations and marketing.
Marketing Strategy and Cross-Functional Collaboration
In the current role, Qing Ye is known for overseeing innovative marketing projects like omni-channel fresh product promotions and intelligent retail coupons. Qing collaborates closely with cross-functional teams, including IT, sales, and market research personnel, to analyze consumer behavior and optimize marketing strategies. Responsibilities also include managing online platform marketing activities on JD Daojia, Yonghui Life, and Dmall, utilizing creative presentations and external media resources to maximize brand impact and sales conversion.