Rachael Read
About Rachael Read
Rachael Read is the Senior Brand Director for Global Haircare Innovation at Procter & Gamble, with over a decade of experience in the FMCG industry and expertise in brand strategy and product launches.
Professional Experience
Rachael Read is the Senior Brand Director of Global Haircare Innovation at Procter & Gamble since 2020. She brings over a decade of experience in the fast-moving consumer goods (FMCG) industry, where she has specialized in brand strategy development and has led multi-category brand portfolios. Rachael's role involves extensive work in launching new products and brands, ensuring the success of Procter & Gamble’s haircare lines. She has also demonstrated expertise in leading multifunctional teams across different domains such as marketing, trade marketing, shopper marketing, finance, and product supply.
Past Roles and Internships
Before her tenure at Procter & Gamble, Rachael Read gained valuable experience as a Marketing Intern at Tourism and Events Queensland from 2005 to 2006. During her 5-month internship in Brisbane, Queensland, Australia, she honed her skills in marketing practices which laid the foundation for her successful career in brand management and innovation.
Educational Background
Rachael Read earned her Bachelor's degree from The University of Queensland, where she studied Marketing, Business Management, and International Business from 2003 to 2005. Her academic background provided her with a strong foundation in business principles and global marketing strategies, which she effectively applies in her professional roles.
Skills and Expertise
Rachael Read has a diverse set of skills that include people management and recruitment, proficiency in consumer and market analysis, and experience in integrated communication planning. Her expertise extends to the development of creative materials, and she is known for her capability in leading and managing multifunctional teams to drive business success. These competencies are central to her role at Procter & Gamble, where she continues to innovate within the global haircare market.