Rachid Benmoussa
About Rachid Benmoussa
Rachid Benmoussa is the Fabric Care Product Supply Director White Space Expansion Middle East Africa at Procter & Gamble, leading innovation and expansion in the region.
Current Role at Procter & Gamble
Rachid Benmoussa is currently serving as the Fabric Care Product Supply Director for White Space Expansion in the Middle East and Africa. In this role since 2012, he is based in Brussels, Brussels Region, Belgium. He is responsible for leading initiatives to expand Procter & Gamble's fabric care product supply in these regions. His work focuses on hybrid engineering and R&D projects aimed at developing new products for emerging markets.
Previous Roles at Procter & Gamble
Rachid Benmoussa has held several significant positions at Procter & Gamble. From 2006 to 2011, he was the Section Head Fabric & Homecare Process Breakthrough in Newcastle upon Tyne, United Kingdom. From 2000 to 2005, he served as the Liquids Packing Technology Leader. Throughout his tenure at Procter & Gamble, he has been pivotal in leading upstream innovation for the company's Fabric & Home Care business.
Education and Expertise
Rachid Benmoussa studied at Delft University of Technology, where he obtained two Master of Science degrees. He received his MSc in Mechanical Engineering and another MSc in Flexible Production Automation. His education spanned from 1988 to 1995. His academic background provides a solid foundation for his expertise in mechanical engineering and production automation, skills that are highly relevant to his roles at Procter & Gamble.
Innovations in Fabric and Home Care
Rachid Benmoussa leads a team focused on upstream innovation for Procter & Gamble's Fabric & Home Care business. His leadership encompasses hybrid engineering and R&D initiatives, which are instrumental in introducing new fabric care products, especially designed for the Middle East and Africa markets. His role involves overseeing the development of technologies and processes tailored to the specific needs of these emerging markets, enhancing the company's product offerings and market presence.