Rafa Marasigan
About Rafa Marasigan
Rafa Marasigan is the Director of Market Strategy & Planning and Drug Pharmacy Leader for Asia Pacific, Middle East, and Africa at Procter & Gamble.
Title
Rafa Marasigan holds the title of Director of Market Strategy & Planning, Drug Pharmacy Leader for Asia Pacific, Middle East, and Africa at Procter & Gamble.
Current Role at Procter & Gamble
Since 2020, Rafa Marasigan has been serving as the Director of Market Strategy & Planning and Drug Pharmacy Leader for Asia Pacific, Middle East, and Africa at Procter & Gamble. Based in Dubai, UAE, he leads the innovation strategy and is responsible for designing go-to-market strategies for P&G in these regions.
Former Roles at Procter & Gamble
Prior to his current role, Rafa Marasigan has held several key positions at Procter & Gamble. From 2018 to 2020, he was the Director of Distributor and Modern Retail Sales for the Philippines. He also served as Senior Manager for the Wholesale Channel from 2017 to 2018 and for Corporate Market Strategy & Planning from 2016 to 2018. In 2016, he worked briefly as Senior Manager for Distributor Operations Sales and HFS Capability Manager. Additionally, from 2014 to 2016, he was the Manager of Distributor Operations Sales in Eastern Visayas, Philippines.
Education and Expertise
Rafa Marasigan attained his Bachelor of Science in Management, with a Minor in Marketing, from Ateneo de Manila University, where he was a Dean's Lister. He also studied at Burgundy School of Business - BSB as an International Exchange Student in Business Management. Before university, he completed his secondary education at Ateneo de Manila University, earning Second Honors.
Professional Skills and Leadership
Rafa Marasigan leads the innovation strategy for Procter & Gamble's Drug and Pharmacy business across the Asia Pacific, Middle East, and Africa regions. His expertise encompasses designing comprehensive go-to-market strategies in diverse and complex markets, aligning with P&G's broader objectives and business plans.