Ralph El Dick
About Ralph El Dick
Ralph El Dick is the Market Strategy & Planning Leader for Home Care Belgium-Luxembourg at Procter & Gamble, with extensive experience in market strategy, key account management, and retail analysis.
Current Role at Procter & Gamble
Ralph El Dick currently serves as the Market Strategy & Planning Leader for Home Care in the Belgium-Luxembourg region at Procter & Gamble. Since 2020, Ralph has been instrumental in leading the development of go-to-market strategies for national innovation launches. His role involves collaborating with cross-functional teams across Marketing, Finance, and Product Supply to ensure new products' successful entry into the market. Ralph also focuses on optimizing both external and internal databases to provide critical consumer and financial insights for the Marketing and Sales teams.
Previous Experience at Procter & Gamble
Before his current role, Ralph El Dick worked as a National Key Account Manager at Procter & Gamble from 2018 to 2020. In this capacity, he was responsible for managing key national accounts, likely contributing to strategic revenue goals and enhancing customer relationships within the Brussels Region, Belgium. His previous experience has equipped him with substantial expertise in market strategy and key account management.
Early Career and Internships
Ralph El Dick began his career as a Retail Analyst Intern at Nielsen in 2017. During this 3-month internship in Brussels, Ralph gained firsthand experience in retail analysis. Prior to this, he worked as a Microeconomics Teaching Assistant at the Solvay Brussels School of Economics and Management (SBS-EM) – ULB, a role that involved teaching university courses for 3 months in 2016. Additionally, Ralph served as Vice President at the Solvay Student Consulting Club from 2016 to 2017, where he was involved in consulting projects within the university's junior enterprise.
Educational Background
Ralph El Dick holds a Master in Business Engineering, with a focus on Strategic Marketing and Finance, from the Solvay Brussels School. He graduated Magna Cum Laude in 2018. He also participated in an exchange program at the University of Adelaide, where he earned another Master's degree in the same fields, also graduating Magna Cum Laude in 2017. Ralph has a Bachelor in Business Engineering from Solvay Brussels School, graduating Cum Laude in 2016. His early education includes a CESS degree in Mathematics and Economics from l'Institut Marie Immaculée-Montjoie, where he graduated Summa Cum Laude in 2012.
Leadership and Team Management
In his current role at Procter & Gamble, Ralph El Dick coaches and supports a team of 9 Key Account Managers within the Belgian organization. He conducts weekly meetings to provide guidance and ensure alignment with the company's strategic objectives. Ralph's leadership focuses on fostering a collaborative environment where team members can thrive and achieve their goals. His responsibilities also include developing and implementing strategic revenue management initiatives that have led to profitable value share growth for P&G brands in the BeLux market.