Raluca Gheorghiu
About Raluca Gheorghiu
Raluca Gheorghiu is the Market Strategy and Planning Manager for Braun in Europe at Procter & Gamble, based in Geneva, Switzerland.
Professional Title
Raluca Gheorghiu currently holds the position of Market Strategy and Planning Manager at Procter & Gamble for Braun in Europe. She has been in this role since 2019, based in the Geneva area, Switzerland. In this capacity, she oversees strategic planning and market analysis for Braun's products across Europe.
Procter & Gamble Experience
Raluca Gheorghiu has a long-standing career at Procter & Gamble, with roles spanning various regions and categories. From 2017 to 2019, she worked as the Regional Market Strategy and Planning Manager for Shave Care & Oral Care for South East Europe, based in Bucharest, Romania. Prior to that, she served as Regional Market Strategy and Planning Manager for Male & Female Shave Care for South East Europe from 2015 to 2017. She also held the role of Sales Team Leader for the Hypermarket & Supermarket channels in Romania from 2011 to 2014. Early in her career, she was a Junior Category Manager for Head & Shoulders, Pantene, and Olay for the Balkans from 2008 to 2011.
Early Career at Procter & Gamble
Raluca Gheorghiu's career at Procter & Gamble began in the beauty division, where she worked as Key Account Sales Manager for Real Hypermarket and Metro Cash&Carry Romania from 2006 to 2008. Before that, she served as Field Key Account Sales Manager also in the beauty division from 2004 to 2006. These roles allowed her to build a strong foundation in sales and account management within the company.
Educational Background
Raluca Gheorghiu pursued her undergraduate studies at Academia de Studii Economice din București, earning a Bachelor’s degree in International Relations and Affairs from 2000 to 2004. She also completed additional post-university education from 2007 to 2009. Furthermore, she attended Vasile Alecsandri National College, specializing in Mathematics-Physics Bilingual.