Raza Ayoub
About Raza Ayoub
Raza Ayoub is a Senior Media Manager at Procter & Gamble in Karachi, Sindh, Pakistan, with extensive experience in media management and planning roles across various companies.
Title
Raza Ayoub is currently a Senior Media Manager at Procter & Gamble. He has been with the company since 2021 and is based in Karachi, Sindh, Pakistan.
Work Experience at Procter & Gamble
Raza Ayoub has been working at Procter & Gamble as a Senior Media Manager since 2021. His role is focused on managing the media strategy and operations for the company from their Karachi office in Sindh, Pakistan.
Previous Role at The Coca-Cola Company
In 2021, Raza Ayoub served as the Media Operations Manager - PAR for The Coca-Cola Company. He held this position for six months in Pakistan, where he oversaw media operations within the region.
Experience at Unilever
Raza Ayoub worked at Unilever from 2018 to 2021 as an Assistant Media Manager - TV, Search & Performance Lead. During his three-year tenure in Pakistan, he was responsible for leading media strategies across different channels including TV and digital platforms.
Career at Zenith
Raza Ayoub had a progressive career at Zenith, starting as an Assistant Media Planner in 2012. Over the years, he advanced to roles such as Media Planner/Digital Strategist and Senior Media Planner & Manager - Digital Buying. By 2017, he was a Media Planning Manager. His tenure at Zenith lasted until 2018, primarily based in Karachi, Pakistan.
Early Career and Internships
Raza Ayoub's early career included a Management Trainee position at TNBT for five months in 2012, and internships at IUCN and Pakistan International Airlines in 2011 and 2008 respectively. These roles provided him with foundational experience in media buying, planning, and corporate operations in Karachi, Pakistan.
Education and Expertise
Raza Ayoub completed his Bachelor of Business Administration with a concentration in Marketing at SZABIST, where he studied from 2006 to 2011. He started his education journey at Beacon House School. His academic background has equipped him with strong marketing and business administration skills that have been instrumental in his career.