Rebecca Hsi
About Rebecca Hsi
Rebecca Hsi is a Senior Brand Manager at 寶潔公司, with extensive experience in digital marketing and e-commerce roles at companies like Nestlé Nespresso and GIGABYTE.
Title
Rebecca Hsi holds the position of Senior Brand Manager at 寶潔公司. She has been with the company since 2018.
Professional Experience at 寶潔公司
Since 2018, Rebecca Hsi has served as the Senior Brand Manager at 寶潔公司. During her tenure, she led innovative digital marketing initiatives, including SEM and SEO strategies, contributing to the company's growth. Under her leadership, Pampers saw a significant online market share increase of 21.2 percentage points in June.
Previous Positions
Rebecca Hsi's extensive career includes a variety of roles. Between 2016 and 2018, she was the E-Commerce Executive at Nestlé Nespresso in Taipei City, Taiwan. From 2014 to 2016, she held the position of Website & Digital Marketing Team Leader at GIGABYTE. Prior to that, she was the Deputy Marketing Manager at Kguard Information (2012-2014) and the Senior Marketing Specialist at CanAm International Co., Ltd. (2007-2010). Additionally, she worked as an Event Specialist at Microsoft from 2004 to 2006.
Education and Expertise
Rebecca Hsi obtained her Master of Business Administration (MBA) in Marketing from the University of Missouri-Columbia (2010-2012). She also holds a Bachelor's degree from 東吳大學, where she studied from 2001 to 2005. Her academic background and professional experiences have provided her with strong expertise in digital marketing, SEM, and SEO.
Major Campaigns and Achievements
Rebecca Hsi has successfully executed multiple impactful campaigns. Notably, she executed a media innovation campaign for MOMO's Double 11 and Double 12 events, resulting in a ROAS of 18. Additionally, she piloted a Google Shopping Ads campaign with MOMO, achieving a ROAS of 10. She also coordinated a three-way Joint Business Plan (JBP) data partnership with top e-commerce platforms to explore new business growth opportunities.