Redge Abueva
About Redge Abueva
Redge Abueva is the Vice President Global Fabric Enhancers and Downy/Lenor Brand Franchise Leader at Procter & Gamble, with extensive experience in brand management and a Master's degree in Business Administration from the University of the Philippines.
Current Role at Procter & Gamble
Redge Abueva is serving as Vice President Global Fabric Enhancers and Downy/Lenor Brand Franchise Leader at Procter & Gamble since 2020. In this role, based in Geneva, Switzerland, he leads the global strategy for the company's fabric enhancer products, as well as the Downy and Lenor brands.
Previous Positions at Procter & Gamble
Prior to his current role, Redge Abueva held various key positions at Procter & Gamble. From 2016, he served as Brand Director in Cincinnati, Ohio. Earlier, he was Associate Brand Director for Global Fabric Care from 2013 to 2016, also in Cincinnati. Between 2010 and 2013, he worked as Associate Brand Director for Fabric Enhancers in Singapore and as Regional Brand Manager for Fabric Enhancers from 2006 to 2010 in Cincinnati. He also served as Regional Brand Manager for Dish Care from 2005 to 2006.
Educational Background
Redge Abueva holds a Master's degree in Business Administration from the University of the Philippines, where he studied from 1997 to 1999. His academic background in business has provided a solid foundation for his extensive career in brand management and marketing.