Renee Lipka
About Renee Lipka
Renee Lipka is the Director of Family, Baby Care & Fem Care Market Strategy & Planning at Procter & Gamble, based in Toronto, Ontario.
Title and Role at Procter & Gamble
Renee Lipka currently holds the position of Director - Family, Baby Care & Fem Care Market Strategy & Planning at Procter & Gamble. Based in Toronto, Ontario, she has been in this role since 2008. Her responsibilities include overseeing the Canadian trade fund strategy and deployment for the Family, Baby Care & Fem Care segments. Additionally, she is involved in strategic revenue management and enhanced business planning to support the company's market initiatives.
Previous Positions at Procter & Gamble
Before stepping into her current role, Renee Lipka served as an Account Executive at Procter & Gamble from 2002 to 2008, a tenure of 6 years. During her time as an Account Executive, she developed strategies and initiatives that contributed to the company's market growth. Her areas of focus included sales, marketing, and merchandising plans, particularly for Shoppers Drug Mart in the Health & Household Sales sector.
Work Experience at Iams Company and Xerox
Renee Lipka's career also includes roles outside of Procter & Gamble. She was a Territory Sales Manager at Iams Company from 2000 to 2002 for a duration of 2 years. Prior to that, she held the position of Major Accounts Manager at Xerox from 1997 to 2000, where she worked in the Calgary, Canada Area for 3 years. Her roles in these companies contributed significantly to her expertise in sales management and strategic planning.
Educational Background and Qualifications
Renee Lipka completed her Bachelor of Commerce (B.Com.) in Marketing from the University of Saskatchewan. Her educational background laid the foundation for her career in market strategy, planning, and sales management. The knowledge gained during her academic journey has been pivotal in shaping her professional expertise and strategic decision-making capabilities.