Riccardo Cele
About Riccardo Cele
Riccardo Cele is the Senior Corporate Trade Marketing & Distributor Operations Director for Southern Africa at Procter & Gamble, with over 15 years of experience in the consumer goods industry.
Current Position at Procter & Gamble
Riccardo Cele currently holds the position of Senior Corporate Trade Marketing & Distributor Operations Director for Southern Africa at Procter & Gamble. He has been in this role since 2017, operating out of South Africa. His primary responsibilities include overseeing trade marketing strategies and managing distributor operations within the Southern African region.
Previous Roles at Procter & Gamble
Throughout his career at Procter & Gamble, Riccardo Cele has held several significant positions. He served as Corporate Trade Marketing Manager from 2014 to 2017 in Johannesburg, South Africa. Before that, he was a Team Leader from 2011 to 2017, and a Brand Manager from 2006 to 2011. His roles have spanned various aspects of marketing and management, contributing to his extensive experience in the consumer goods industry.
Experience at SABMiller
Riccardo Cele also has experience working at SABMiller as a Market Development Representative. He held this position for 11 months in 2005, based in the Durban Area, South Africa. This role involved market development activities and provided him with foundational experience in the consumer goods sector.
Academic Background
Riccardo Cele has a strong academic foundation in business and marketing. He obtained a Postgraduate Diploma in Business Management from the University of KwaZulu-Natal in 2005. Prior to this, he earned a B.Com Degree in Marketing and Economics from the same university, graduating in 2004. His early education was completed at Pinetown Boys High School, where he achieved a Matric Senior Certificate in Accounting and History.
Industry Experience and Expertise
With over 15 years of experience in the consumer goods industry, Riccardo Cele has developed a robust skill set in areas such as Brand Management, Franchise Customer Management, and Distributor Operations. His expertise includes Customer Marketing, Market Research, Business & People Management, and Direct Marketing. His career has been primarily focused on the Southern African market, demonstrating a strong history of effective performance in the region.