Rihab Heni
About Rihab Heni
Rihab Heni is the Marketing Manager for Hair Care at Procter & Gamble, with extensive experience in marketing and brand management across various sectors.
Title
Rihab Heni holds the position of Marketing Manager for Hair Care at Procter & Gamble, a role she has been in since 2021.
Current Role at Procter & Gamble
Rihab Heni currently serves as the Marketing Manager for Hair Care at Procter & Gamble. Since 2021, she has been responsible for leading the marketing strategies for renowned hair care brands including Head and Shoulders, Pantene, Herbal Essences, and Koleston. She adapts global marketing strategies to the local market, developing successful business and marketing implementation plans for these brands.
Past Experience at Procter & Gamble
Before her current role, Rihab Heni worked as Marketing Manager for Baby & Fem Care at Procter & Gamble from 2015 to 2021. Based in Tunis, Tunisia, she was responsible for overseeing marketing strategies for various products within the baby and female care segments.
Previous Work Experience
Rihab Heni's career began with various roles in Tunisia. She served as an Assistant Brand Manager for Personal Care at Unilever from 2013 to 2015. Prior to that, she worked at INSTITUT EL AMOURI as Chargée d'études quantitatives in 2013, at Groupe Mohsen Hachicha as Attachée commerciale in 2011, and at BIAT for a brief tenure as an intern in 2010. She also gained early experience as an intern at M2N in 2009.
Education and Qualifications
Rihab Heni has a strong academic background in marketing and commerce. She holds a Master Professionnel en Intelligence Marketing et Veille Stratégique from Institut des Hautes Etudes Commerciales de Carthage (2011-2013). She also studied Trade Marketing at Université Paris Dauphine in 2012, and Business/Commerce, General at Institut des Hautes Etudes Commerciales de Carthage from 2008 to 2011. Additionally, she has certifications in web marketing and e-commerce from IRIS Formation.