Ritu Mittal
About Ritu Mittal
Ritu Mittal is a Senior Brand Manager at Procter & Gamble, specializing in personal health care for the Indian subcontinent. She has extensive experience in brand management and digital marketing, with a focus on creating award-winning campaigns and driving user growth in the South Asian market.
Current Position
Ritu Mittal currently holds the position of Senior Brand Manager for Personal Health Care in the Indian Sub-continent at Procter & Gamble. She has been serving in this capacity since 2015. Located in Cincinnati, Ohio, United States, Ritu leads brand strategy and marketing initiatives to enhance product visibility and consumer engagement within the region.
Previous Roles at Procter & Gamble
Ritu Mittal has held multiple roles at Procter & Gamble. From 2013 to 2015, she was Country Brand Manager for Oral Care in India. She also served as Assistant Brand Manager, Digital Marketing, from 2011 to 2012, and as Assistant Brand Manager for Oral Care in India from 2010 to 2013. Additionally, she worked as Assistant Brand Manager for Fabric Care - Tide India from 2009 to 2010.
Experience in Consulting and Leadership
Ritu Mittal has diverse experience beyond Procter & Gamble. She worked as a Summer Business Consultant at Accenture in Dublin, Ireland in 2008. Prior to that, she served as Team Leader at Mentor Graphics in Wilsonville, Oregon, from 2006 to 2007, and at Atrenta in San Jose, California, from 2002 to 2006. Additionally, she was a Visiting Faculty at Delhi College of Engineering from 2002 to 2003.
Educational Background
Ritu Mittal has a robust educational background. She completed a Bachelor of Engineering degree from Delhi College of Engineering from 1998 to 2002. She obtained an MBA in Business from the Indian Institute of Management Bangalore between 2007 and 2009. She also studied Marketing at Ieseg School of Management in Lille in 2008. Ritu completed her early education at Greenfields Public School.
Marketing Campaigns and Specializations
Ritu Mittal has developed numerous successful marketing campaigns. Notably, she spearheaded the Vicks TouchOfCare campaign, which won multiple awards including CANNES and SABRE. She specializes in creating insight-based campaigns to boost user growth and brand awareness in the South Asian market. Her expertise includes executing moment marketing campaigns, integrating content with channel partners, and utilizing social media influencer campaigns and big budget media planning.