Rocio Beltran
About Rocio Beltran
Rocio Beltran is an Associate Design Director with extensive experience in the Consumer Goods Industry, currently working at an independent consultancy in CDMX.
Title
Rocio Beltran holds the title of Associate Design Director. She has accumulated extensive experience in various high-profile roles, contributing significantly to her field.
Current Role at Independent Consultancy
Since 2015, Rocio Beltran has been working as a Consultor independiente at Independent Consultancy in CDMX. In this capacity, she brings her extensive background in design and consumer market understanding to offer valuable insights and services to her clients.
Experience at Reinking y Asociados
From 1989 to 1997, Rocio Beltran served as Owner and Creative Director at Reinking y Asociados. During her eight-year tenure, she led creative projects and developed innovative design solutions, establishing a strong foundation for her future roles in the industry.
Roles at Procter & Gamble
Rocio Beltran has had a long tenure at Procter & Gamble, filling various roles such as BFO Mid Tier and Value Fabric Care Franchise from 2012 to 2015 in Geneva Area, Switzerland, Associate Director-Design from 2009 to 2013, and Associate Director from 2006 to 2015. Her responsibilities included enhancing First Moment Of Truth (FMOT) experiences in retail settings and leading cross-cultural teams.
Education and Expertise
Rocio Beltran is an alumna of Universidad Anáhuac, where she studied Design and Visual Communications, General (1982-1987), and achieved a major and master's degree in Packaging and Visual Identity (1981-1987). Her academic background has equipped her with a strong foundation in design and visual communications.
Multilingual Skills and Legal Work Authorization
Rocio Beltran is fully bilingual in English and Spanish and has basic knowledge of German. She is legally authorized to work in both the European Union and Mexico, enhancing her flexibility and accessibility in multinational roles.
Regional and Cultural Team Leadership
Rocio Beltran has successfully led cross-cultural teams to build capacity and capability for regional hubs across multiple continents, including Latin America, Western Europe, MEA, and Asia. Her leadership has been instrumental in driving regional market success.