Rocio Perez Longo
About Rocio Perez Longo
Rocio Perez Longo is the PRF Brand Director at Procter & Gamble in Mexico, with extensive experience in marketing and product management across various companies and regions.
Title
Rocio Perez Longo is currently the PRF Brand Director at Procter & Gamble, a role she has held since 2023. Her responsibilities include overseeing brand management and strategic marketing initiatives in México.
Professional Experience at Procter & Gamble
Rocio Perez Longo has a substantial history with Procter & Gamble, having taken on several key roles within the company. Before her current position, she served as the Brand Director for Personal Health Care Ladmar from 2020 to 2023, and as the Marketing Manager for Neurobion & Vivera Mexico-Centro from 2018 to 2020 in Ciudad de Guatemala.
Marketing Manager at Merck Group
Prior to her time at Procter & Gamble, Rocio worked at Merck Group. She was the Marketing Manager for Neurobion & Vivera in Mexico and Central America from 2017 to 2018. Additionally, she served as the Product Manager for Consumer Health from 2014 to 2017, managing health product lines in Central America & the Caribbean.
Role at Merck Serono
Rocio's early career at Merck Serono saw her in various product management roles. She was the Gerente de Producto for Primary Care from 2012 to 2013 and the Product Manager for New Markets from 2009 to 2011. She started as a Product Manager Jr. for Primary Care (Mature Products) from 2007 to 2008.
Educational Background
Rocio Perez Longo studied Administración y gestión de empresas at Universidad Galileo. Her education spanned from 1970 to 2003, equipping her with the foundational knowledge necessary for her extensive career in brand management and marketing.