Rodrigo Padilla
About Rodrigo Padilla
Rodrigo Padilla is the Vice President & General Manager of P&G Health Brazil, known for his extensive career at Procter & Gamble and his impactful marketing strategies.
Current Role at Procter & Gamble
Rodrigo Padilla holds the position of Vice President & General Manager P&G Health Brazil at Procter & Gamble since 2021. In this role, he oversees the health division in Brazil, focusing on strategic leadership and market expansion. Rodrigo's responsibilities include driving performance, managing operations, and leading the growth initiatives for P&G Health's portfolio in the region.
Previous Marketing Leadership at Procter & Gamble
Before his current role, Rodrigo Padilla served as Vice President Marketing at Procter & Gamble from 2020 to 2021. In this capacity, he steered marketing strategies and campaigns for the company's diverse product lines. His previous titles at the company include Sr. Marketing Director Fabric Care Brazil, and Associate Marketing Director Fabric Care Brazil, where he was instrumental in leading marketing teams and driving product innovations across the Brazilian market.
Extensive Experience in Product Management
Rodrigo Padilla has a rich background in product management, having managed several key brands within Procter & Gamble. From 2006 to 2009, he worked as a Senior Product Manager for Gillette's MACH3, focusing on blades and razors in Brazil. His effective management and strategic insights contributed to the successful positioning and market growth of these products in the region.
Educational Background
Rodrigo Padilla pursued an MBA in Leadership and Business Management from FIA - Fundação Instituto de Administração from 2011 to 2013. He further enhanced his strategic acumen by studying Disruptive Strategy at Harvard Business School Online in 2021. Additionally, he holds a major from FAAP - Fundação Armando Alvares Penteado, achieved in 2004.
Significant Achievements and Strategic Initiatives
Rodrigo Padilla has led significant initiatives throughout his career. He played a pivotal role in consolidating Vick as the leading brand in the respiratory market and introduced the Femibion brand into the pre-natal market, achieving rapid growth. His digital hybrid medical detailing approach significantly expanded the panel and market for vitamins and food supplements. Additionally, his strategies resulted in a 33% CAGR over two years, making his operation a top value creator for the company.