Roland Reaves
About Roland Reaves
Roland Reaves is the Sr. Brand Manager for Multicultural Business Acceleration at Procter & Gamble, with extensive experience in marketing and brand management across various companies including Viacom and Turner Broadcasting System.
Current Title and Role
Roland Reaves currently holds the position of Sr. Brand Manager, Multicultural Business Acceleration at Procter & Gamble. His role began in 2024, and he is based in Cincinnati, Ohio. In this position, Roland focuses on advancing the multicultural segment of the company's brand portfolio, leveraging his extensive experience in marketing and brand management.
Procter & Gamble Professional Experience
Before his current role, Roland Reaves served as the Sr. Brand Manager for New Ad Models & Entertainment at Procter & Gamble from 2020 to 2024. During these four years in Cincinnati, Ohio, he was instrumental in developing and implementing innovative advertising strategies and entertainment partnerships that aligned with P&G's brand strategies.
Viacom Roles and Contributions
Roland's tenure at Viacom, particularly within the BET Experience, spanned several roles, beginning as a Music Festival Intern in 2014. He quickly advanced to the roles of Marketing & Sponsorship Activation Coordinator (2014-2015) and Manager (2015-2020) in New York, NY. During his five-year stint as a manager, he played a critical role in enhancing the BET Experience through targeted marketing strategies and effective sponsorship activations.
Additional Internships and Early Professional Experience
Roland's career includes multiple internships that contributed to his professional foundation. These include strategic marketing at Turner Broadcasting System in Atlanta (2013), media and marketing at McKinney in Durham, NC (2013), finance at NCCU Student Affairs (2013), merchant planning at Macy’s in New York (2012), and a BRAG internship in New York (2012). These varied experiences equipped him with a diverse skill set in marketing, finance, and strategic planning.
Educational Background
Roland Reaves earned a Bachelor of Business Administration (B.B.A.) in Finance and Marketing from North Carolina Central University. He attended NCCU from 2009 to 2014, where he developed a strong foundation in business principles and practices that have supported his career in brand management and marketing.