Roman Medvedev
About Roman Medvedev
Roman Medvedev is the Corporate Market Strategy & Planning Associate Director, EE&CAR, at Procter & Gamble, with extensive experience in sales strategies and market planning in Eastern Europe and Central Asian Republics.
Title and Current Organization
Roman Medvedev holds the position of Corporate Market Strategy & Planning Associate Director, EE&CAR at Procter & Gamble. He has been serving in this role since 2015, based in Moscow, Russian Federation.
Professional Experience
Roman Medvedev has a long-standing career with Procter & Gamble, beginning in 2003. His prior roles include Associate Director Discounter Channel (2013-2015) in Krasnodar, NA Team Leader, CBD Russia (2010-2013), Customer Business Development District Manager, Central Russia (2009-2010), and Pantene Pro-V Market Strategy and Planning Unit Manager, Eastern Europe (2008-2009). He also served as Account Executive, Tander Team (Magnit) in Krasnodar (2005-2008) and Account Manager in Samara, Togliatti (2003-2005).
Expertise in Sales and Market Strategies
Roman Medvedev has extensive expertise in designing sales go-to-market strategies, particularly tailored for Eastern Europe and Central Asian Republics. His skill set includes specialization in selling capability development, which encompasses retail innovations and shopper-based shelving.
Experience in Organizational Design
Roman Medvedev has significant experience in organizational design with a focus on target setting and KPI design. This expertise supports the development of efficient and result-oriented organizational structures.
Channel and Market Analytics Proficiency
Roman Medvedev possesses deep channel expertise across traditional trade, modern trade, and emerging channels. His role involves selling and promotional analytics, market measurements, and corporate reporting, helping to inform strategic decisions.
Competitive Store Coverage Design
Roman Medvedev focuses on designing store coverage as a competitive advantage. His strategic approach ensures that retail locations are optimized for maximum reach and customer engagement.