Ronny Soto
About Ronny Soto
Ronny Soto is the Latin America Research & Development Director at Procter & Gamble, specializing in product innovation and market strategies.
Title and Current Roles at Procter & Gamble
Ronny Soto is the Latin America Research & Development Director at Procter & Gamble, a position he has held since 2020, based in Campinas, São Paulo, Brazil. Additionally, he leads the Fabric Care Dry & Liquid forms Go-to-Market innovation programs and the Dry Laundry Cost innovation program for Latin America. His responsibilities include spearheading strategic R&D initiatives and driving cost-effective solutions in the region.
Previous Roles at Procter & Gamble
Ronny Soto has extensive experience at Procter & Gamble, spanning multiple roles and regions. He has worked as a Laundry Dry & Liquid forms Go-to-market leader and cost innovation program leader for Latin America from 2015 in Caracas, Venezuela. He managed the Ariel Innovation Master plan, product amplification, and Liquid form conversion/cost innovation from 2013 to 2015. He was also the Laundry Liquid and Unit dose forms regional leader from 2012 to 2013 and the Laundry Value Brands, Additives, and Bars Regional Innovation Program Leader from 2010 to 2011.
Specialized Focus Areas
Ronny has specialized in diverse areas within Procter & Gamble, including Ariel Innovation, Liquid form conversion, Laundry Liquid and Unit dose forms, and Oral Care product design for Latin America. His focus areas encapsulate consumer-relevant benefits and maximizing product-to-market strategies. He led the Oral B brush and product regimen program, significantly increasing brand penetration and consumption in the region.
Education and Expertise
Ronny Soto holds a Bachelor's degree in Chemistry from Universidad Central de Venezuela and a Project Management specialist qualification from Universidad Simón Bolívar. His education and extensive experience have honed his skills in R&D management, organizational productivity programs, and understanding the diverse consumer landscape across Latin American countries including Mexico, Brazil, Colombia, Peru, Chile, Argentina, and Venezuela.