Sabine Sinz
About Sabine Sinz
Sabine Sinz is the Senior Manager Global Consumer Connect Services at Procter & Gamble, with extensive experience in consumer relations and brand management within the FMCG sector.
Current Title and Responsibilities
Sabine Sinz is currently the Senior Manager Global Consumer Connect Services at Procter & Gamble. She has been in this role since 2014, based in the Frankfurt am Main Area, Germany. Her responsibilities include managing global consumer relations, integrating chatbots to enhance consumer interaction, and overseeing service efficiency. Her work plays a critical role in handling brand reputation and outreach through influencer marketing and issues management.
Professional Experience at Procter & Gamble
Sabine Sinz has a long tenure at Procter & Gamble, starting from 1991. Over the years, she has held a variety of roles, including External Relations Manager, Community Management Service Leader DACH, and EMEA Consumer Relations Services & Community Management. Her extensive experience spans across managing consumer relations at both local and international levels within the FMCG sector. She has also been instrumental in leveraging social media for brand public relations and consumer engagement.
Educational Background
Sabine Sinz studied at HEC Paris, where she achieved a PIM in Marketing in 1988. She also attended the University of Cologne from 1985 to 1991, where she earned a Diplomkauffrau (Masters) in Marketing, Organisation, and Information Technology. Her educational background has been foundational in her extensive career in brand management and consumer relations.
Expertise in Consumer Relations and Brand Management
Sabine Sinz possesses expertise in consumer relations, issues management, and influencer marketing. She has a strong background in brand management, contributing significantly to the strategic positioning of consumer brands. Sabine specializes in the integration of chatbots to enhance consumer interaction and improve service efficiency. Her proficiency in managing both local and international consumer relations has been key to her success in the FMCG sector.