Sabrina Edwards
About Sabrina Edwards
Sabrina Edwards is the Femcare Brand Director for Northern Europe at Procter & Gamble, based in London. She has extensive experience in brand management and marketing, having held various roles at Procter & Gamble, L'Oréal, Mindshare, and Laurèl.
Current Role as Femcare Brand Director at Procter & Gamble
Sabrina Edwards currently serves as the Femcare Brand Director for Northern Europe at Procter & Gamble. She has held this position since 2018, leading the femcare brand strategy across the region. Based in London, she oversees product development, market research, and targeted marketing campaigns within the femcare sector.
Past Roles at Procter & Gamble
Before her current role, Sabrina Edwards held several key positions at Procter & Gamble. From 2015 to 2017, she was the Brand Director Direct to Consumer and Data for Northern Europe. Prior to that, she was the Senior Brand Manager for Always in the UK & Ireland from 2014 to 2015. Her experience also includes serving as the Brand Communications Manager for Beauty Recommended products such as Olay, nice'n easy, Herbal Essences, and Vidal Sassoon from 2012 to 2014. Additionally, she managed brands Gucci and SK-II in the UK & Ireland from 2011 to 2012.
Early Career in Marketing and Brand Management
Sabrina Edwards began her career in marketing and brand management with several roles across different companies. She worked as a Marketing Assistant for Garnier at L'Oréal in 2010 for 3 months. She also has experience as a Media Assistant at Mindshare in Sydney in 2008 and a Marketing and PR Assistant at Laurèl in Munich in 2007.
Educational Background
Sabrina Edwards holds a Master of Science (MSc) in Marketing from the University of Bath, completed from 2009 to 2010. She also studied Communications and Cultural Management at Zeppelin University in Friedrichshafen, achieving a Bachelor of Arts (BA) from 2006 to 2009. Additionally, she completed an exchange semester at Macquarie University in 2008.