Saeyeon Heo
About Saeyeon Heo
Saeyeon Heo is a Brand Manager at Procter & Gamble, managing brand strategy and digital media planning for major haircare brands in Seoul, South Korea.
Title
Saeyeon Heo is a Brand Manager currently working at Procter & Gamble in Seoul, South Korea. She has been with the company since 2020.
Company
Saeyeon Heo is employed at Procter & Gamble, where she has taken on significant responsibilities in brand management. Her current role involves managing brand strategy and digital media planning for three major haircare brands: Head & Shoulders, Pantene, and Herbal Essences.
Education and Expertise
Saeyeon Heo graduated from Ewha Womans University with a Bachelor's degree in English Language & Literature and International Development Cooperation. Her educational background has equipped her with the skills necessary to excel in brand management and marketing roles.
Professional Background
Prior to her current role, Saeyeon Heo has accumulated diverse experience across several organizations. At Procter & Gamble, she started as a Brand Management Intern in 2020. She also worked at L'Oréal as a Marketing Intern for five months in 2019 and had an earlier internship at SAYUL from 2015 to 2016.
Responsibilities at Procter & Gamble
In her current role, Saeyeon Heo is responsible for crafting and executing brand strategies and digital media plans. She integrates a holistic digital ecosystem involving media and e-commerce channels. Her focus includes exploring new platforms and strategies to enhance brand strength and overall performance.