Sally Kettle
About Sally Kettle
Sally Kettle is the Brand PR Communications Manager for Retail Haircare, Gillette, and Cosmetics at Procter & Gamble, managing PR, communications, and crisis management for 8 major brands.
Current Position at Procter & Gamble
Sally Kettle is currently the Brand PR Communications Manager for Retail Haircare, Gillette, and Cosmetics at Procter & Gamble. She has been in this role since 2008, overseeing PR, communications, and crisis management for eight major brands, including Pantene, Herbal Essences, and Gillette.
Previous Roles at Procter & Gamble
Before her current role, Sally Kettle served as the Assistant Brand Manager for Retail Haircare from 2005 to 2008. She also held the position of Assistant Brand Manager for Retail Hair Colour for the ASEAN and ANZ regions from 2004 to 2005. These roles provided her with extensive experience in brand management and communications.
Educational Background
Sally earned a Bachelor of Business Administration (B.B.A.) in International Business from the University of Ottawa in 2002. She also holds a Bachelor's degree in Business from the University of Technology, Sydney, achieved between 2001 and 2003. Her educational background in international business and general business laid the foundation for her career in brand management and communications.
Campaign and Project Leadership
Sally Kettle achieved significant milestones in her career, including leading the best ever UK Haircare campaign for Pantene, which reached over 200 million UK consumers. She also successfully launched the first-ever Oral B toothpaste in the UK, garnering a 10% market share in its second year. Additionally, she won the Best Category Performance award for Oral B in the UK for the fiscal year 2012/13.
Achievements in Brand Reach and Cost Efficiency
During the fiscal year 2012/13, Sally Kettle increased Total Brand Reach by 82% compared to the previous year. Additionally, she achieved an 11% increase in P&G Beauty Total Reach while reducing the cost per reach by 26%. Her strategic oversight and leadership in social media and stakeholder management have contributed to these successes.