Sandra Narro Nebreda
About Sandra Narro Nebreda
Sandra Narro Nebreda is the Brand Director for Baby Care Iberia (Dodot) at Procter & Gamble, responsible for significant growth and digital transformation initiatives.
Professional Overview
Sandra Narro Nebreda is currently the Brand Director at Procter & Gamble for Baby Care Iberia (Dodot). She has held this role since 2021, operating out of Madrid, Comunidad de Madrid, España. Sandra has accumulated extensive experience within Procter & Gamble, holding various significant roles in brand management across its Europe operations.
Career Progression at Procter & Gamble
Sandra's career at Procter & Gamble began with an internship in 2011 in Brand Management for Braun in Madrid. She then advanced to Assistant Brand Manager for Max Factor España (2012-2014), Senior Assistant Brand Manager for Max Factor & Olaz in Italy (2014-2018), and Brand Director Iberia Skin & Personal Care (Olay, Old Spice) (2018-2021) before taking on her current role in 2021.
Key Achievements at Dodot
Under Sandra's leadership, Dodot has seen substantial growth. She led the digital transformation of Dodot, creating a robust communication ecosystem based on first-party data, which allowed for personalized communication across different media. She achieved a significant increase in eCommerce sales by over 30% year-over-year and delivered the highest growth in Dodot's recent history across key business metrics. Sandra also defined strategic growth pillars for Dodot, ensuring alignment with regional teams and local consumer insights.
Educational Background
Sandra holds a Bachelor of Business Administration (BBA) and a Bachelor of Engineering in Computer Science from the University of Deusto (2006-2012). Additionally, she studied How to do Business in China at UIBE Business School in 2010 and participated in the Erasmus program at the University of Gothenburg in 2011.