Santiago Arbelaez Salgado
About Santiago Arbelaez Salgado
Santiago Arbelaez Salgado is the Marketing & Trade Marketing Director Shave Care Colombia at Procter & Gamble, with over 9 years of international experience in the consumer goods industry.
Education and Expertise
Santiago Arbelaez Salgado has a strong educational background in engineering and marketing. He earned his degree in Industrial Engineering from the Escuela de Ingeniería de Antioquia, completing his studies from 2008 to 2013. Additionally, he pursued studies in Marketing and Business Strategy at Politecnico di Torino in 2012. Santiago's educational foundation supports his expertise in both technical and marketing fields.
Professional Background
Santiago Arbelaez Salgado has extensive experience in the consumer goods industry, with over 9 years of international exposure. He began his career at Compañía de Galletas Noel S.A.S. as a Production/Manufacturing Intern in 2013. Santiago then joined Procter & Gamble, where he has held various positions from 2013 onwards. His roles included Market Strategy and Planning for different sectors and regions, Assistant Brand Manager, and Senior Brand Manager. He is currently the Marketing & Trade Marketing Director Shave Care Colombia, based in Bogotá.
Current Role at Procter & Gamble
Since 2021, Santiago Arbelaez Salgado has been serving as the Marketing & Trade Marketing Director for Shave Care in Colombia at Procter & Gamble. In this role, he holds profit and loss responsibility and oversees marketing strategies for the Shave Care category. His strong communication skills and collaborative approach enable him to lead cross-functional teams and drive business growth.
Experience in Brand Management
Santiago Arbelaez Salgado has significant experience in brand management, particularly within Procter & Gamble. He has held roles such as Assistant Brand Manager for Home Care exports in Latin America and the Caribbean, Brand Manager for Dish Care in Mexico and Peru, and Senior Brand Manager for Oral Care in Colombia. His work in these roles has focused on driving value through successful brand management and innovative business solutions.
Specialization in Digital Marketing and E-Commerce
In addition to traditional consumer marketing, Santiago Arbelaez Salgado specializes in digital marketing and e-commerce. His comprehensive approach combines these modern strategies with conventional brand management to effectively reach and engage consumers. Santiago's specialization in these areas underscores his ability to adapt to evolving market trends and leverage digital platforms for brand growth.