Sara Holloway
About Sara Holloway
Sara Holloway is a Principal Researcher at Procter & Gamble, focusing on product development and communication for the Head & Shoulders brand in Asia and the Middle East.
Title and Current Role
Sara Holloway is currently working as a Principal Researcher at Procter & Gamble. She has held this position since 2012 and is based in Singapore. Her primary responsibilities involve developing new product initiatives and managing product communications for the Head & Shoulders brand in both Asia and the Middle East.
Professional Experience at Procter & Gamble
Sara Holloway previously worked at Procter & Gamble in Egham, United Kingdom, from 1992 to 2012. During this 20-year period, she served as a Principal Researcher. Her career at Procter & Gamble spans over several decades, highlighting her extensive experience and long-term commitment to the company.
Past Experience as Senior Technician
Before her extensive tenure at Procter & Gamble, Sara Holloway worked at Serono Diagnostics as a Senior Technician from 1990 to 1992. In this role, she acquired valuable technical skills and industry insights that would later inform her research and leadership at Procter & Gamble.
Educational Background
Sara Holloway studied Analytical Biochemistry at Bromley College of Technology, where she earned an HNC from 1986 to 1989. Prior to that, she attended Baston School for Girls from 1979 to 1985. Her academic training laid the groundwork for her future roles in biochemistry and research.
Consumer Research and Insights
In her current role, Sara Holloway is responsible for designing, placing, and analyzing both qualitative and quantitative consumer studies. These studies are aimed at identifying lead product models for the Head & Shoulders brand. She translates consumer and shopper needs, insights, and behaviors to guide brand communication and product innovation.