Sarah Daher
About Sarah Daher
Sarah Daher is a Senior Brand Manager at Procter & Gamble in Dubai, United Arab Emirates, with a background in brand management and a strong academic foundation in management from HEC Lausanne.
Current Role at Procter & Gamble
Sarah Daher has been serving as the Senior Brand Manager at Procter & Gamble since 2020. Based in Dubai, United Arab Emirates, she oversees the development and implementation of brand strategies. Her role encompasses extensive market research, product positioning, and ensuring alignment with the company's overall marketing objectives.
Previous Positions at Procter & Gamble
Before becoming Senior Brand Manager, Sarah Daher held several other positions at Procter & Gamble in Dubai. She began as a Junior Assistant Brand Manager from 2018 to 2019. She then advanced to the role of Assistant Brand Manager from 2019 to 2020. Her responsibilities included assisting in product launches, conducting competitive analysis, and supporting marketing campaigns.
Experience at Logitech
In 2018, Sarah Daher briefly worked as an Assistant Brand Manager at Logitech in Lausanne, Switzerland. During her 2-month tenure, she focused on brand management and contributed to various marketing initiatives and product promotions, assisting in the development of brand strategies.
Educational Background
Sarah Daher holds a Master's degree in Management from HEC Lausanne - La Faculté des Hautes Etudes Commerciales de l'Université de Lausanne, where she studied from 2015 to 2017. Prior to that, she earned a Bachelor's degree from the same institution, studying from 2011 to 2015. She also participated in exchange programs at Universität St. Gallen from 2016 to 2017 and Université Paris Dauphine from 2014 to 2015. These experiences enriched her global perspective and provided her with a strong foundation in business and management.
International Work Experience
Sarah Daher has gathered extensive international experience throughout her career. She has worked in various locations, including Dubai, UAE, and Switzerland, in cities like Lausanne and Geneva. Her diverse work environments have equipped her with a wide range of skills, enabling her to effectively manage brand strategies across different markets.